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The mission of the Florida Home Furnishings Representatives Association (FHFRA) is to function as a professional organization that presents a forum where pertinent issues can be addressed, while providing a nourishing environment for its members, and is committed to education of the membership as well as the customers they serve. FHFRA strives to serve as a professional organization that endorses ethical business behavior, and stands as a model of social conscientiousness, as well as an organization that endeavors to be proactive, fair, just and equitable for all.